everything5pounds: 3x increase in sales - 360seoagency

Everything5pounds

everything5pounds

everything5pounds 300% more sales in four months through fashion eCommerce Marketing

everything5pounds (E5P) is an eCommerce store selling clothes and accessories. Every item, from shoes to dresses to handbags are just £5. Using an integrated fashion eCommerce marketing strategy including pay per click search campaigns, SEO and social media, we have propelled the company to a dramatic upturn in business.

Outline strategy

With online retailers facing the challenge of being seen on the internet and the increase in competition, stores have a real challenge to get their products seen in this competitive market. 360seoagency started working with everything5pounds in 2011, and from the beginning, E5P had a clear eCommerce marketing strategy to become a major player in the online fashion market. They understood that digital marketing was essential to help them reach their goals, had run campaigns internally and had been relatively unsuccessful.

 

Initially, traffic was driven to the site using Google Ads and a steadily increasing Facebook fan base. The Facebook account was active with around 8,500 fans but had little engagement or interaction. To complement the Google Ads campaign, 360seoagency began to manage social media activity to better represent the brand and to engage and grow the audience.

 

360seoagency added SEO Management Services for everything5pounds, steadily increasing organic website traffic by millions of visitors (106% overall) by improving the rankings for a range of carefully selected, sales-driving search terms. In the highly competitive online retail market, this represented huge increases in sales and an excellent return on the investment.

We would love to be part of your success

2

lower CPA

179%

more organic sales

1.1m

Facebook fans

15,000

Twitter Followers

Results

 

E5P’s work with 360seoagency resulted in them having to move to bigger premises twice and to upgrade their server four times to cope with the huge increases in sales.

 

Hiring Pay Per Click Team at 360seoagency to manage the Google AdWords account improved results dramatically within a few weeks with traffic increasing fourfold to nearly 20,000 visitors per day. The dramatic improvement in performance and sales continued on a steep upward curve with the Cost per Conversion decrease by 24% as campaigns were further optimised.

 

After two years of promotions, engagement and Social PPC campaigns the magical 1million Facebook fans was achieved and this shows no sign of abating. Twitter was adopted as a more proactive strategy later in the campaign, quickly gaining 15,000 followers through a combination of Posts/Tweets, Adverts, promotions and Promoted Posts/Tweets.

We’re so proud of the huge success we’ve achieved with this project and to work with the team at everything5pounds. That success has been achieved through a balanced strategy, with investment of time, effort and budget across different digital platforms which complimented one another, each contributing huge increases in website traffic and sales.
Mark Tillison
Managing Director, Tillison Consulting

Related Services

Find out what else we can do for you

Our experienced specialists will significantly improve your return on investment through pay-per-click ads management.

Our SEO team can provide services to help boost search engine rankings and send more relevant organic search traffic to your website.

Conversion Rate Optimisation

We’ve helped clients make huge improvements to conversion rates following a User Experience Audit, reducing their cost per conversion.

Our Pay Per Click Specialists can help you accelerate brand awareness and generate sales and leads through effective social campaigns.

 
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