Excell Metal Spinning: 288% Boost in Organic Traffic - 360seoagency

Excell Metal Spinning

Excell Metal Spinning

Huge increase in traffic and leads for engineering company

Founded in 2000, Excell Metal Spinning provides a number of manufacturing solutions in metal spinning, welding and fabrication. Targeting an increase in leads generated through organic search engine traffic, we were approached by the Portsmouth-based firm to establish a digital marketing strategy that would help deliver an increase in business.

Outline Strategy

Managing a Google AdWords campaign in-house was proving reasonably effective for Excell Metal Spinning, but the business needed to increase sales. Using data from the Google AdWords account, our SEO Specialists efficiently established the best opportunities to target – they initially focused their attention on those which would have the quickest positive impact on leads, before moving on to additional opportunities as they became viable with a relatively quick return on investment.


Results were achieved using a range of strategies – from a user experience audit and the optimisation of pages on the website to the creation of content and publicising day-to-day activities on social media profiles.


We would love to be part of your success


increase in organic traffic


better user experience



As a result of the project, search engine rankings increased early on and in less than a year organic traffic to Excell Metal Spinning’s site had risen by 288%, with a good level of enquiries every week to keep the business on a positive trend.


The quality of traffic and improvements to the user experience on the website itself have resulted in an 87% improvement in bounce rate – the right kinds of visitors are finding the site and spending more time there once they arrive, a significant improvement over previous performance.


For some key search terms, the site appeared in the top position on Google – while this fluctuates regularly and ranking very much depends on the profile of the user searching, this is an indication of project success.

In working with the team at 360seoagency, I’ve been really pleased with the communication from the team. I feel like we’re involved and always know what’s going on with our project and what we can do to improve the results we’re achieving.I’d definitely recommend them to any business looking to increase leads or sales online.
Max Underhay
Sales Operation Manager, Excell Metal Spinning

Related Services

Find out what else we can do for you

Our experienced specialists will significantly improve your return on investment through pay-per-click ads management.

Our SEO team can provide services to help boost search engine rankings and send more relevant organic search traffic to your website.

Conversion Rate Optimisation

We’ve helped clients make huge improvements to conversion rates following a User Experience Audit, reducing their cost per conversion.

Our Pay Per Click Specialists can help you accelerate brand awareness and generate sales and leads through effective social campaigns.

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