Based just outside of Bath, Modern Mirror Design is a dynamic, forward-thinking business selling mirrors of all shapes and sizes, all of supreme quality and in the latest contemporary designs. We were first approached by Modern Mirror Design in September 2013 as the business was seeking help on improving their brand presence in the sector and more importantly, increasing sales through their website.
Modern Mirror Design’s Operations Manager needed to find a company that they could work with over the long-term and one which would help them to become one of the biggest home decor eCommerce stores in the USA, at least for mirrors and home accessories.
Our initial strategy was to increase the revenue of the business and in doing so create a cash surplus that could be invested back into the business. This initial work consisted of setting up and managing Google AdWords and Google Shopping campaigns for the company in order to drive potential customers through to their online store.
Once Google AdWords and Shopping campaigns were delivering a good amount of sales and increasing turnover, a more integrated home decor marketing strategy was devised by our Senior Strategist. He recommended a more holistic approach not only to increase traffic to the home furnishings website, but also to adopt brand awareness and engagement strategies, which would help corner a large part of a very competitive home decor market. This approach consisted of improving their organic rankings through an ongoing SEO project and improving their presence on social media platforms, all while continuing to drive sales through the Pay Per Click strategy.